Brendan has a successful track record of business-centered innovation.
He is a strategic interactive media executive, and an interactive television pioneer with deep experience in developing new and meaningful user experiences using equal parts story and emerging technology.
With a background that includes live sports production and media sales, he was a co-founder of MTV Network’s first convergence group, where he provided internal consulting, prototype development, and product launches on a range of interactive platforms for Viacom. He was recruited to create marketable content experiences for leading set-top chip-maker Broadcom through a privately funded startup called Bluetorch TV (now Fox’s “FUEL TV”), and served as VP and Creative Director for an MIT Media Lab spin-off, focusing on clickable video television commerce.
He also served as an Assistant Professor within the State of New York University system, where he helped develop a new Digital Media major while incorporating interactive and social television into traditional broadcast television education. Digital Media is now one of the fastest growing majors.
His digital media research produced valuable models of networked leadership and digital collaboration, and was presented at the 4th Annual UK Social Network Analysis Conference in London. He has edited published book manuscripts on the topics of television technology and user experience, and his research has been received by members of the media industry as “an in-depth MBA that will inform future business and policy decisions”. He currently works as a digital consultant, and founded a social fitness startup called Body.LinkSystems which creates engaging social experiences by incorporating real-time fitness data across entertainment and gaming platforms.
He holds a Ph.D. in Interdisciplinary Social Science from the Maxwell School at Syracuse University, an M.A. in Television and Film from the Newhouse School at Syracuse University, and a B.S. in Engineering from SUNY at Syracuse University.
He enjoys cycling, ice hockey, guitar, art, photography, gaming and teamwork. Especially teamwork.